 Frustrated with the how-to's of marketing your small business or practice? Is your reticence to market yourself shifting your focus away from this must-do business activity? Can you accept that marketing your service or product is at least as important as your ability to deliver a service or product of quality? Yes – you read right: Marketing your service or product is at least as important as your ability to deliver a service or product of quality. And marketing your goods effectively has more to do with understanding how marketing works than with the tools you use. There may be a tweet or a blog in your future but don't go there until you've answered some very important questions about where to find your customers.
You may understand the underlying importance of this business function yet feel there’s something about it you’d just as soon ignore. In coaching, we call this ‘conflicting intentions’ and in business, this particular conflicting intention will leave you with a hobby, not a business. What is it about marketing that makes so many small business owners uncomfortable? I know that many feel there is something inappropriate about the underlying practice of marketing; that it shades the truth and misleads potential clients about what you offer and what purchasers will experience. You may believe there’s something inherently deceptive in its techniques, tools and messages. Well, you’ll be happy to know that effective marketing does not call for any practice that’s seductive, misleading, or inappropriate, either for who you are or what you offer. Effective marketing is about communicating specific, desired value to people who want to receive that bundle of benefits.
In 90 days we’ll demystify the small business marketing landscape for you and make you a Marketing Maven.® And we start on November 18th, 6 p.m.
With each call, you'll get prep forms to maximize and focus the value you want as an outcome.
With each call, you'll be assigned a take-away assignment to implement what you've learned, relevant for your business.
You'll receive a list of 2 dozen no- and low-cost marketing opportunities you may want to implement.
If time allows, we'll discuss a specific 3-point social networking strategy you may wish to employ.
In between calls, you'll get a check-in email from me and, if you prefer, private coaching time can be arranged as well. More than that, I can promise you’ll be 'in your bones' comfortable with marketing activities. And take this seriously because you may be the finest provider of widgets the world ever saw, but if no one knows, the world will never see, never buy, and never benefit from what you offer. | This coaching group for small business owners covers 6 specific points: | | 1- | The four fundamentals that must go into every marketing activity,
plan or strategy, bar none. | | 2- | A magic question, the answer to which must always be provided for
marketing to work. | | 3- | The difference between features and benefits and how to make each work for you and your clients. | | 4- | Why every business, no matter what it sells is a service business - and that includes yours.
| | 5- | Dozens of free or dirt cheap practical, effective marketing tools. | | 6- | Most importantly - how to be 'in your bones' comfortable with marketing your business the right way, every day. | Marketing Maven Coaching Group – 90 days, $99/month.
The next group starts 11/18, 6 p.m. Wear your pj's or pour a glass of wine - it's all on the convenient telephone. Sign up here:
Here are some WOW testimonials:
Andrea, I thought your talk last night was excellent. I am someone who withdraws from marketing. After listening to you last night, I feel more comfortable in "marketing" myself. It now feels natural and part of who I am. That was a huge shift for me!!!!! Please present your talk to others, because we struggle with this daily. Many thanks. L. Engholm, Certified Dream Coach You accomplished your goal with me. Thanks to your class this evening, I have released some of my ideas about marketing as something for "snake oil" salesmen. I have relaxed some of the overwhelm I feel about undertaking this subject for my newbie business.
Thank you for sharing so much value! Gloria Andrea, your teleclass yesterday was excellent. I assumed that marketing would be the most unpleasant aspect of the undertaking (I didn't even like selling Girl Scout cookies), so was a little skeptical of your ability of having us "walk away totally 'in your bones' comfortable" with marketing. I even considered skipping it because I didn't have anything to market yet. I'm so glad I called in! My view of marketing did a 180 during that call. Thank you. Again, thank you for a wonderful hour of information and example setting of what effective coaching is. Jennifer Hines Marketing Mastery Coaching Group – 90 days, $99/month.
The next group starts 11/18. Wear your pj's or pour a glass of wine - it's all on the convenient telephone. Click here to register
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